Sustainability in Livestock Farming: Feed Phytogenic Solutions
Poultry production is one of the largest segments in the global feed phytogenic market, and its importance continues to grow. The ban on antibiotic growth promoters in many countries has accelerated the adoption of phytogenics, which enhance bird health, feed intake, and overall performance.
Phytogenics work by stimulating digestive enzymes, improving nutrient utilization, and reducing harmful gut bacteria. Essential oils such as oregano, thyme, and cinnamon have proven antimicrobial and antioxidant properties, making them popular choices in poultry feed.
Producers are also turning to customized phytogenic blends that target specific production goals, such as improving egg quality, reducing stress during heat waves, and enhancing meat flavor.
The Asia-Pacific region leads the poultry phytogenic market due to rising meat consumption and export opportunities. Meanwhile, Europe’s strict antibiotic regulations make it a strong market for premium phytogenic solutions.
Looking ahead, innovation in delivery systems, such as microencapsulation, will make phytogenics more effective and stable during feed processing, opening new possibilities for their use in poultry farming.

